Many starters in mobile apps development commence with the notion that they have the idea of the decade. They think that the moment they launch their application, they will immediately start seeing a lot of money streaming in from their app sales. In fact, if you ask them, you will hear numbers such as; I million in 2 months, 5 million in 6 months, 10 million downloads in 4 months, etc. Unfortunately, this is not happening, and even if it is, not to beginners. Developing an app that users will like and want to download is a daunting task. In current times, good mobile apps development should not be geared towards making apps that sell, but rather developing apps that have high utility and appeal to users. Here is a list of 7 deadly mistakes that you should avoid when developing your next mobile phone app.
1. Trying to Customize It to Run on Multiple Platforms
Let us face reality, with more than a million mobile phone apps on both Apple App Store and Google Play; any new application will be playing in an overly competitive environment. Ideally, avoid replicating your engineering costs and focus on customizing the app to run on one platform first. Doing so also helps you to get MVP (minimum viable product) out in-app store ASAP.
If you try to launch an application that runs on multiple platforms at once and you need to make changes to its design, then you will have to make them on both platforms and this doubles your cost. Today, it is wise to customize an app to run on Android, and do several iterations before finally porting it to IOS and vice versa
2. Having Bloated Features
Have in mind that in current times, users have more than a few apps on their smartphones and tablets. If yours does not instantly inspire good user experience, they will shut it off and move on to other things. If anything, they have more apps than the time available to spend on them.
Make sure you release a phone an app with a coherent set of core features, don’t rush development only to release a buggy app. Mobile apps users are very unforgiving and they won’t hold back from rating it with 1-star and leaving a length negative review. What is worse, if you hit such a rocky start, it will be very hard for you to recover especially given the competition in the market.
Have in mind that a good user experience is about doing more with less. Above all, do not try to replicate and condense the online experience in mobile apps. Desktops and Smartphones differ from each other significantly in terms of memory, display, and processing ability. What works on computers will not work well on the phone.
3. Ask yourself the following questions:
Is your mobile phone app Attractive with a pleasing user interface?Intuitive, easy, and simple to use and navigate?Useful? Why would a person want to keep your app on his or her phone? Is there an incentive for him or her to open it? Encouraging users to inform others about it leveraging on social media properly? Priced appropriately. Does it offer value for money or time invested in it? Does it exist to satisfy a need or is it simply a creation of your imagination? Improving the manner in which people facilitates or services?
If your answers are no(s), then you don’t have a good mobile phone app. Make sure you are able to create a fantastic “Wow” factor on the user right from the first moment he or she lays eyes on your app. Apple has set Standards with its high performing phone apps, and users know what they want: If you don’t give it to them, you are out of the game.
4. Not Including Analytics
We only manage things we can measure. So, if your app does not help us measure, why should we download it? And by the way, have you ever imagined a website without Google Analytics and other tracking tools? Of course, you don’t. So, why would you then consider launching a cell phone app without analytics?
Utilize a service such as Flurry to help you make data-informed decisions on content, user experience, and design. Here are some metrics users will normally assume they will get in mobile Phone apps’ Daily Active Users (DAU), Average Time Spent within the App Retention Rate, App Crashes Engagement, Make sure your phone app has them and more.
5. Mismanaging the Project
In case you have never managed a software development project in the past, hire a professional to help you get along. They will help you in multiple ways including translating your layman language to what a developer will understand and writing a product specification document; which is normally a daunting task.
6. Not Thinking About Monetization
Times are gone when developers used to work on the premises that since we have put it in the market, users will buy it. Common misconceptions developers make when monetizing their products include assuming that;
Ads will support and promote their app, Another company will buy their phone app, Users will buy their app (outright or in-app purchases)
Ideally, do a little homework and research how developers in your niche monetize their mobile apps. Check out whether users readily pay outright for the app or it would be prudent to monetize it through in-app purchases. This will give you an idea of where to begin.
7. Marketing after Submitting App
Before sending request mails, do your homework and find appropriate technology blogs for your app. Ideally, look for bloggers who have written about similar products in the past. Keep your mail short, personal, and include the key selling points of your product.
It is wise to commence marketing your mobile app as soon as possible. Do not wait until submitting it to apps store to begin your press outreach. Ideally, kick start your media campaign 2-4 weeks in advance.
Also, include a link to a video or screenshot of your product so that blogger can quickly sense what your phone app is about. In the end, ask them whether they would like to try the app before it goes live.
Lastly, these are the 7 deadly mistakes you should avoid when developing your mobile app in the modern market. Luckily, now you know the loopholes and possible solutions. Just get a start and make money selling your app.